Online Marketing feature the cover story in Golf Business News magazine - Jul 5, 2008

The latest contribution by PBM principle Matthew Pitt to Golf Business News (GBN) is this month's cover story - a feature piece on online marketing in the golf industry and how golf clubs can utilise online tools to meet their business needs:

Golf has been shaped by 500 years of history. The great traditions of the game form the bedrock on which it is built. But the world around the game is changing faster than ever before. The online revolution has transformed the way we communicate and operate. Its influence in the golf industry is already tangible with the development of the web-based GOLF Link system, online tee time bookings and the rapid growth of online sales of golf accessories changing the way many golfers shop for equipment. Read the article here.

Matt is the Victorian correspondent for Golf Business News (GBN),  a national monthly publication with news and information for the golf industry. Formerly Golf Managers Monthly, GBN is published by Golf Publications (QLD) Pty Ltd and distributed by subscription across all sectors of the industry. The Golf Business News website incorporates all the magazine's editorial content, including the monthly video show GBN TV and the monthly online EMag publication.

GBN is the pre-eminent publication of the Australian golf industry. Their mission is to advise and inform readers on matters relating to the business of golf at an international, national, state and regional level. It provides a forum for the discussion and investigation of issues and events of special interest to anyone involved in the "business" of golf.