Online Marketing feature the cover story in Golf Business News magazine -
Jul 05, 2008
The latest contribution by PBM principle Matthew Pitt to Golf Business News (GBN) is this month's cover story - a feature piece on online marketing in the golf industry and how golf clubs can utilise online tools to meet their business needs:
Golf has been shaped by 500 years of history. The great traditions of the game form the bedrock on which it is built. But the world around the game is changing faster than ever before. The online revolution has transformed the way we communicate and operate. Its influence in the golf industry is already tangible with the development of the web-based GOLF Link system, online tee time bookings and the rapid growth of online sales of golf accessories changing the way many golfers shop for equipment. Read the article here.
Matt is the Victorian correspondent for Golf Business News (GBN), a national monthly publication with news and information for the golf industry. Formerly Golf Managers Monthly, GBN is published by Golf Publications (QLD) Pty Ltd and distributed by subscription across all sectors of the industry. The Golf Business News website incorporates all the magazine's editorial content, including the monthly video show GBN TV and the monthly online EMag publication.
GBN is the pre-eminent publication of the Australian golf industry. Their mission is to advise and inform readers on matters relating to the business of golf at an international, national, state and regional level. It provides a forum for the discussion and investigation of issues and events of special interest to anyone involved in the "business" of golf.
PBM interviews Melbourne GM of the world famous Nobu restaurant group -
Dec 21, 2007
Pitt-Bull Media has been working to develop case studies with the clients of Macro Solutions, detailing their Point of Sale (POS) technologies. Macro Solutions designs and implements customised POS solutions in a range of hospitality environments for clients around Australia. Last month we interviewed Ben Jager, General Manager of Nobu Melbourne, for the first of a series of client case studies for Macro Solutions.
 
The world-renowned Nobu restaurant group formed in the early 1990s after New Yorker Robert De Niro became intrigued with the distinctive cuisine of Los Angeles chef Nobu Matsuhisa. After training in Japan, Matsuhisa relocated to Peru and developed a unique style combining Japanese cuisine with South American influences. Later, he settled in LA where De Niro was a frequent customer at his restaurant. The two men became friends and decided to form a partnership and open a second restaurant in New York.
Nobu Melbourne, opened this year in partnership with James Packer at the Crown complex, is the 18th restaurant in the Japanese food empire that is regarded by many as the world's most iconic and influential restaurant group. De Niro visited for the opening in July and the accompanying publicity has drawn thousands of patrons in the months since. Ben Jager chose Macro Solutions as their technology partner to design, implement and manage the systems that are so critical to the Nobu business model.
Pitt-Bull Media assists with new book 'Golf Excellence' published by Fairfax -
Aug 31, 2007
This month, Fairfax has published a new golf instruction book, Golf Excellence, by Dominic Wall. Pitt-Bull Media (PBM) is proud to have been involved in the project and is grateful for the acknowledgement from Dominic for some assistance with the text. Golf Excellence draws on Dominic's many years of experience with the AGU and Golf Australia and his work establishing Australia's elite golf development programs.
|
The book poses the question, “What does it take to become a champion golfer?” and then clearly explains the skills, process, KPIs and training regimes required to achieve the standards needed to succeed at the professional level. It covers all aspects of elite development from mental and physical preparation, tour planning, sponsors, caddies and on-course strategies and it provides practical information on state, national and international tournaments and programs.
While not a formal golf instruction manual, Golf Excellence does include tips from some of Australia’s leading coaches, sports science experts, sport psychologists and the key people behind the scenes at the Australian Institute of Sport Golf Program, including Mark Holland, John Crampton and Ramsay McMaster. The book also contains a number of insights, anecdotes and training ideas from some of the best young golfers Australia has produced over the last decade, including Robert Allenby, Lindsey Wright and Aaron Baddeley.
|
|
We should note that Golf Excellence is not only for players aspiring to compete on the world stage. The information contained in Golf Excellence can be applied to any golfer who wants to improve their game. The book is available through all good bookstores. Thanks to Dom, personally signed copies are available through Bushranger Golf (owned by PBM) for the RRP of $39.95 plus postage and handling. Contact matt@bushrangergolf.com.au to order a singed copy of Golf Excellence.
Pitt-Bull Media writing regular features for Golf Business News magazine -
Jun 27, 2007
PBM principal Matthew Pitt has taken up a position as the Victorian correspondent for the national monthly publication Golf Business News (GBN). His first article is in the July edition of GBN and focusses on the growing number of Melbourne golf clubs negotiating deals with property developers and relocating their courses. Matt will make regular contributions to both the print and online versions of the magazine.
GBN is the pre-eminent publication of the Australian golf industry. Their mission is to advise and inform readers on matters relating to the business of golf at an international, national, state and regional level. It provides a forum for the discussion and investigation of issues and events of special interest to anyone involved in the "business" of golf.
GBN is published by Golf Publications (QLD) Pty Ltd and distributed by subscription across all sectors of the industry. The Golf Business News website incorporates all the magazine's editorial content, including the monthly video show GBN TV and the monthly online EMag publication.
Pitt-Bull Media starts 2007 with a blog through our online partner bwired -
Jan 15, 2007
To kick off 2007, Pitt-Bull Media (PBM) has commenced a blog on the bwired website to discuss issues surrounding written content for websites. “Website Content is King”, by PBM principal Matthew Pitt, will feature on the bwired blog page with comments and ideas about the importance of your written content, suggestions on how to improve your existing content, and search engine optimisation strategies to help with page rankings on Google and the leading search engines.
The bwired Group is a technology company specialising in the design and implementation of innovative online solutions to meet the business requirements of their clients. bwired is a close partner with Pitt-Bull Media supplying our website infrastructure and internet technology. PBM specialises in online copywriting and works closely with bwired to develop written content for their clients' websites.
Welcome to the new PBM website powered by bwired -
Oct 30, 2006
Welcome to the new Pitt-Bull Media site. These pages are the first incarnation of Pitt-Bull Media's website powered by the bwired online engine and utilising the web architecture of bwired's Core DNA and content management system (CMS). Please click on the links below to explore more of Pitt-Bull Media and return again soon as we develop our content and supply a more detailed outline of our business proposition. The site will be launched officially in December 2006.
|
